Bilbao 2031


Corporate Identity

various formats, 2024  

The Identity Project for the European Capital of Culture 2031 is a fictional design assignment based on the city of Bilbao. The project began with an in-depth historical and cultural research process, which informed the development of a visual identity aiming to reflect Bilbao’s transformation, cultural diversity, and international relevance.

The logo and overall identity were inspired by the city’s distinctive architecture and iconic landmarks, such as the Guggenheim Museum and its many bridges. Architectural forms and structures were translated into a recurring formal language used consistently across all applications. The project outcomes included a logo, three posters, Instagram posts and stories, as well as additional items such as stickers and tote bags, resulting in a cohesive identity for Bilbao as a prospective European Capital of Culture.